perlita: mock up branding project
2026
graphic design using adobe illustrator
Perlita is a self-initiated mock up brand concept for a sugar-free, vanilla-flavored sparkling soda with a Miami-meets-Latin-America sensibility, inspired from my background as a Latin-American student pursuing her degree in the United States. The identity is built around a custom lettered wordmark and a set of botanical illustrations that nod to the brand name and its flavor profile.
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The intended audience for Perlita is young, health-conscious consumers, especially within Latin American communities, who want the ritual and flavor of a treat-like soda without the sugar, and who respond to branding that feels personal and culturally warm rather than purely functional.
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I developed the full identity end to end: naming, logo and lettering, illustration system, label and can design, and an ad execution to show how the brand extends into marketing.
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Label design for Perlita's debut vanilla flavor, pairing a custom lettered wordmark logo with botanical line illustrations and a soft gradient that carries the brand's warm feel onto the can.
A photorealistic mockup with the label design as it would appear on an actual can, used to test it in a real product context.
An ad execution pairing a bilingual headline with the product shot, showing how Perlita's voice and visual identity extend from packaging into a marketing moment.
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